Social Media Campaign Planning:

  • Plan and schedule organic and paid social media campaigns across multiple platforms (Facebook, Instagram).

  • Collaborate with the marketing team to define campaign objectives, target audience, and key messaging.

  • Research and implement industry best practices and emerging trends for optimal campaign performance.

Analytics and Reporting:

  • Assist the marketing manager with tracking and analyzing social media metrics and campaign performance.

  • Generate regular reports on key performance indicators (KPIs) to evaluate the success of social media campaigns.

Collaboration with Creative, Copywriters, and PR Teams:

  • Collaborate with the creative team to develop visually appealing and compelling social media content.

  • Coordinate with copywriters to ensure consistent messaging and tone across social media platforms.

  • Work closely with the public relations team to align social media efforts with PR initiatives and announcements.

Photoshoot Assistance:

  • Provide merchandising and styling support for photoshoots to create visually appealing social media content.

  • Assist in selecting and arranging props, products, and backdrops for photoshoots.

  • Collaborate with photographers and models to ensure the desired aesthetic and brand image are achieved.

Cynthia Rowley

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